The Real Pros and Cons of Social Networking Sites

Social networking sites are exceptionally used by millions of people around the world. It mainly serves as their main tool for communication, business promotions and many more. These social networking sites are commonly categorized into several types and descriptions. The typical examples of these are Facebook, Digg, Twitter, YouTube, FriendFeed and alike. Since these sites … Continue reading “The Real Pros and Cons of Social Networking Sites”

Social networking sites are exceptionally used by millions of people around the world. It mainly serves as their main tool for communication, business promotions and many more. These social networking sites are commonly categorized into several types and descriptions. The typical examples of these are Facebook, Digg, Twitter, YouTube, FriendFeed and alike. Since these sites are extremely known worldwide, you have to understand its real pros and cons. To become more familiar about this concept, simply take the succeeding paragraphs as your guide and see how these sites work.

Building and expanding connections is one of the advantages of social networking sites. It also provides educational platform and promote businesses through engaging with others. Through social media marketing, you can fully advertise your company products and services without spending too much time, money and effort. If you use this service, it can easily attract various people across the world. Furthermore, businessmen can also easily promote websites, contents, and blogs apart from online marketing. Unlike other means of marketing, social networking sites can automatically assists you in building relationship with other people.

Once you have an online business, you are aiming to increase your traffic. In order to achieve this, you have to expose your business products and services to the public. With the use of social networking sites, you can easily be well-known by millions of people. If you close the deal with your clients, they can also instantly reach you within a single click of their mouse. These numerous advantages truly benefit not just your personal needs but business satisfactions as well.

However, not all marketing strategies cover perfect features. Even these social marketing sites have few disadvantages. One of its few drawbacks is the increasing incidence of cyber crime and security. Most people used these sites for cyber-stalking, harassment and online scams. Another disadvantage is these networking sites are its easy theft identification. Through an easy access of internet technology, theft can instantly hack your personal data and pertinent information.

Experts claim that too much usage of social sites is a result of losing in touch from the real emotions and real world. This case is widely observed, particularly for children. Most of them forget their daily routine because of their networking site addictions. Another drawback that may associate to social networking sites is the loss of productivity at workplace. Say for instance, in a certain company, if most employees keep on using social networking sites, their productivity will tend to decline. It simply denotes that the company as a whole may suffer from several consequences.

Since there are several advantages and disadvantages, you have to be more conscious in using its services. If you are very eager to use these sites, then make sure that all your pertinent information are totally secured. In that way, you are free from hacker and other undesired internet conditions. To effectively get the advantages of these sites, see to it that you use it accurately and responsively.

Facebook Marketing – A “How to Social Network Marketing” Guide

“How to social network marketing” is probably one of the newer and hotter topics in internet marketing recently. This form of marketing is indeed quite a new animal, different from the more traditional forms of internet marketing such as PPC, SEO, blogging, e-zines, and so on. These networks are also popularly known as Web 2.0, which sort of represents the new trend of online marketing which takes into account the social nature of human beings. It is this social nature within all of us that has spurred the development of social networks, of which Facebook is still the most prominent and successful social network to date. Besides seeking information online, it has been determined that humans seek to network socially online via emails, chats, as well as the many avenues of sharing made possible in a network such as Facebook, ranging from games, apps, photos, comments, and the list keeps growing everyday.

Therefore, an effective strategy using Facebook has to take full advantage of how we can market effectively on a network such as Facebook, which is different from marketing on a search engine. As mentioned, the focus of people on Facebook is to network socially, as compared to seeking information on Google. How to market on Facebook likely begins with one’s profile. This has to represent either the individual or business in an attractive or attention-grabbing manner. One should also make good use of fan pages, which allows businesses, brands, celebrities, and products to have a page of news, photos, and information where interested people can add themselves as fans to be kept updated.

Facebook has many other social features such as groups, events, and tagging, which allows people to quickly connect with each other by taking full advantage of the power of Facebook as a marketing solution. Basically, groups and events allow like-minded people to invite their friends and network among each other based on a topic or event of common interest. The true power of social networking becomes evident as friends of friends can also see what updates are taking place to a person’s profile, and hence word-of-mouth advertising is indeed very automated and powerful in a social network like Facebook. For businesses large and small Facebook marketing is undoubtedly a necessity in this the age of the internet. Businesses who are not taking advantage of Facebook marketing are in danger of lagging behind their competitors.

Location Based Social Networking App – How It Functions and Its Significance

With almost whole globe accessing the online social networks via mobile devices, location based social networking applications have become an important part for extending the communication and expanding the social channels. The widespread utilization of positioning technologies like GPS on Smartphones and many other mobile devices has fostered the use of real-time location updates in mobile applications and location based services. Geolocation based networking provide a seamless platform of updating user’s location, which is visible by friends on clicking and searching for a set of venues in the geographical proximity of the current location.

What is Location Based Social Networking Applications?
Location based apps or proximity based mobile apps work in a manner to deliver informative and true online content based on user’s physical location. There are various technologies that count for the progress of such geolocation apps like, GPS, mobile infrastructure, wireless access point, etc. Such technologies point to identify the active devices in proximity of your location, and you get leverage to choose & share that information with location based social networking applications.

Such applications provide you with resources such as your location mark on the city map, reviews for places in the city visited by your friends, a nap alarm that triggers when you reach specific stop on the commuter train or notifications about nearby bottlenecks in traffic. Proximity based mobile apps also notify your location to your friends in a social network, tempting those nearby to meet for a dinner or coffee.
While such applications create a great opportunity for users to get connected, they also provide highly targeted marketing opportunity for retailers offering social-rich content to the customers. Location based apps provide position-based & filtered online information to the customer, thereby enhancing their business opportunities.

How the Application Functions?
Location based app is very easy to install on your Smartphone and other mobile devices. Depending on the GPS, cellphone infrastructure, carrier towers or wireless hotspot, the effectiveness of position tracking will be defined. Each of these methods has trade-offs, and the most accurate and reliable services use more than one method.

When you elect to use a location service, the notification is sent to location-aware application that functions to provide resource based on your geographical location. Also, the app forwards your positions to all the active members in your social friend-list so as to connect and share content with them.

Importance of Location based Social Networking Applications
In the era, where users are finding new ways to interact with their physical environment, such application provides an interactive and educational platform that connects and guides users with new places and people. Finding places and meeting people of your interest was never so easy. Moreover, while exploring a new city or country, the app acts as a travel guide helping users finding places and famous landmarks of their own.

The app even allows users to share their experience and drop a review for their peers to know more about that place. Alternatively, app avails users with nearby events, deals or gatherings from retailers via push notifications. Hence, location-aware content offers promotion of goods and services tailored to the convenience of users.

Conclusion
Offering great amount of data about the physical environment through which user moves, location based apps have become effective at predicting what user want when? Leverage of air-posting i.e. adding own comments, has made nearby geolocation very much handy to users with a little contribution. Thus, the convergence of social networking and location based services has driven significant change across the mobile computing landscape.

Technologists are formulating new methods and delivering new versions of such apps to ensure that accurate data is shared and provided on the air. With the motive of connecting and educating people, geolocation based mobile apps are increasingly being downloaded and adopted by users. Providing real-time data and location-specific offerings, location based app is widely being employed as on the go companion among its users.